Marketing of increasingly potent marijuana drives up rates of harm and addiction

Consider all the brightly colored attractive marijuana ads we see in Colorado newspapers. You will actually experience increases in dopamine when you see a stimuli that predicts that you will get a reward
Consider all the brightly colored attractive marijuana ads we see in Colorado newspapers.
You will actually experience increases in dopamine when you see a stimuli that predicts that you will get a reward. If we legalize drugs, we are not only going to be making that drug more available, but we are going to be surrounding ourselves with all of these stimuli and we are going to get conditioned [to seek that drug induced dopamine reward]. It’s an automatic process.
Predictable consequences: open marketing of increasingly potent marijuana drives up rates of harm and addiction

As reported in the New York Times “This is your brain on drugs” this month: High-THC marijuana is associated with paranoia and psychosis, according to a June article in The New England Journal of Medicine. “We have seen very, very significant increases in emergency room admissions associated with marijuana use that can’t be accounted for solely on basis of changes in prevalence rates,” said Nora D. Volkow, director of the National Institute on Drug Abuse and a co-author of the THC study. “It can only be explained by the fact that current marijuana has higher potency associated with much greater risk for adverse effects.” Emergency room visits related to marijuana have nearly doubled, from 66,000 in 2004 to 129,000 in 2011, according to the Substance Abuse and Mental Health Services Administration.

Higher potency may also accelerate addiction. “You don’t have to work so hard to get high,” said Alan J. Budney, a researcher and professor at Dartmouth’s medical school. “As you make it easier to get high, it makes a person more vulnerable to addiction.” Among adults, the rate is one of 11; for teenagers, one of six. Continue reading Marketing of increasingly potent marijuana drives up rates of harm and addiction